Case Study: LocknLock transforms into a millennial lifestyle brand with Daylight

LocknLock opens 8 stores and wins iF and Red Dot awards with Daylight

LocknLock, a leading household products company, faced challenges from low-price competitors and an evolving customer base. Their manufacturing-focused approach and diluted sub-brands were no longer ensuring growth. To reinvent itself as a customer-driven, millennial-centered design business, LocknLock partnered with vendor Daylight for a comprehensive transformation involving UX design, product design, and brand strategy.

Daylight worked side-by-side with LocknLock for two years to redefine the brand, retail experience, and product line. The solution included a new clear brand system, a completely redesigned retail store concept focused on lifestyle experience, and a new line of aesthetically desirable thermal bottles. This transformation successfully reinvented LocknLock into a vibrant millennial lifestyle brand, resulting in robust sales, eight new stores in Korea and Thailand, and the product line winning both an iF Design Award and a Red Dot Award.

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