Case Study: Hyundai creates an award-winning in-car experience with Daylight

Hyundai launches next-generation Seon infotainment in 2023 with Daylight

Daylight partnered with Hyundai to help the automotive manufacturer define a signature in-car digital experience for its next generation of vehicles. The challenge was to create a unified and authentic UX platform that would shift Hyundai from designing a product that demands attention to providing a service experience that is highly attentive.

The solution implemented by Daylight was a holistic experience strategy centered on seamless, supportive, and safe hospitality. They created a cohesive multi-modal display system and an elegant visual design language inspired by Korean heritage. This work was brought to market as the award-winning 'Seon' design system. The impact was significant, as the system was implemented in flagship Hyundai and Kia cars and went on to win both the iF Design Award and the Red Dot Award in 2023.

Hyundai