Case Study: EarnIn drives growth and retention with Daylight UX and Product Design

EarnIn boosts retention and feature discovery with Daylight

EarnIn, a consumer fintech company, faced the challenge of evolving from a simple early wage-access tool into a comprehensive daily money companion for its users. To drive growth and improve long-term retention, they needed a stronger emotional connection with customers and better product usability. They engaged the design firm Daylight for UX and product design services.

Daylight implemented a solution that included revamping the app's primary navigation with novel UX approaches and micro-interactions to improve feature discovery. They also created engaging cash flow visualizations and later redesigned the website to align with the improved app experience. The work led to measurable improvements in key metrics like retention rate and session depth, and ultimately drove an increased number of customers across all EarnIn products.

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