Case Study: Blue Shield of California Foundation shifts the conversation on domestic violence with Daylight

Blue Shield of California Foundation shifts domestic violence awareness with Daylight and 20+ experts

Blue Shield of California Foundation, an independent non-profit and the largest private funder of domestic violence programs in California, sought to change the societal conversation around the issue, which is often misunderstood and treated as a taboo subject. The foundation partnered with the design firm Daylight to apply systems thinking to understand and shift the flawed public perception of domestic violence.

Daylight facilitated a collaborative process, interviewing over 20 experts and conducting workshops to create a systems map that identified key forces and opportunities for change. This strategic work led to the development of a campaign for Domestic Violence Awareness Month 2022, which included an educational website, and later a pilot podcast series. The solutions helped the Foundation better engage the public with hopeful, inclusive messaging and provided a foundational strategy for ongoing, impactful interventions.

Blue Shield of California Foundation