Case Study: Blue Shield of California Foundation shifts domestic violence media coverage with Daylight’s Journalist Playbook

Blue Shield of California Foundation launches Journalist Playbook in 2024 with Daylight

Blue Shield of California Foundation sought to shift media narratives around domestic violence, aiming to challenge misconceptions and promote responsible, empathetic reporting. To address this challenge, they partnered with the design firm Daylight on the "Changing the Conversation Initiative" to create a resource for journalists.

Daylight designed and developed the Journalist Playbook, a comprehensive online toolkit created through co-design with journalists and survivors. The solution provided practical resources and fostered a community of practice, launching during Domestic Violence Awareness Month 2024. The Playbook was quickly adopted by journalists and advocacy groups across California, integrated into newsroom training programs, and is planned for expansion, demonstrating its early impact as a valuable and evolving resource for ethical reporting.

Blue Shield of California Foundation