Case Study: The Springs Living boosts website traffic and lead generation with Daylight Studio’s web design and SEM expertise

The Springs Living boosts new user traffic 22% with Daylight Studio

The Springs Living, a provider of senior living communities, faced challenges with an outdated and difficult-to-navigate website that failed to reflect its brand values. Their digital infrastructure, which included 17 separate community microsites, was disconnected and costly to manage. They partnered with Daylight Studio for a comprehensive website rebuild and search engine marketing (SEM) strategy to create a unified online presence.

Daylight Studio redesigned the website using Craft CMS, creating a flexible platform that unified all communities under a single, easy-to-manage system. The new site focused on improved user experience and storytelling, featuring a location finder tool and optimized lead generation forms. The results were significant, including a 15% increase in total traffic, a 31% increase in average visit length, and a 281% increase in contact form submissions year-over-year.

The Springs Living