Case Study: Sweet Cheeks Winery creates an elegant, easygoing wine experience with Daylight Studio

Sweet Cheeks Winery creates a modern wine experience with Daylight Studio

Sweet Cheeks Winery, a family-run winery in Oregon, wanted to modernize its brand to appeal to a broader audience beyond on-premise sales. They partnered with Daylight Studio to develop a new brand identity that could scale while communicating the founder's DIY spirit and the company's laid-back yet elegant philosophy.

Daylight Studio developed a comprehensive rebranding strategy, including new brand storytelling, identity design, and packaging featuring hand-drawn elements and heritage icons. They also created a high-end website to serve as a digital destination that captures the winery's uncomplicated experience. The solution successfully repositioned Sweet Cheeks Winery with a timeless, modern identity that reflects its working farm origins and elevated its market presence.

Sweet Cheeks Winery