Case Study: Visit McMinnville enhances visitor navigation and discovery with Daylight Studio

McMinnville launches a faster, more flexible website with Daylight Studio and 250 nearby wineries integrated

The customer, McMinnville, a tourism agency for a city in Oregon's Willamette Valley, faced the challenge of managing and organizing vast amounts of information for hundreds of local experiences, restaurants, and wineries. Their outdated website only allowed for alphabetical sorting, which hindered a visitor's ability to find relevant content. They turned to vendor Daylight Studio for a complete website overhaul to improve digital customer experience and navigation.

Daylight Studio implemented a solution by rebuilding the website on WordPress with custom development. They integrated it with the new Oregon Tourism Information System (OTIS) database, creating a syncing function for live data and developing advanced frontend filtering capabilities. The result was a more agile, full-featured website that is easier for both visitors to navigate and for the McMinnville team to update, ultimately creating a first-class digital experience for users.

McMinnville