Case Study: SPARC Group achieves faster HCM conversions and streamlined merit cycles with Dayforce

SPARC Group trends forward

SPARC Group, the growth-focused retail operator behind brands like Aéropostale, Brooks Brothers, Eddie Bauer, and Reebok, needed a single HCM system to support its complex, fast-growing workforce of about 30,000 employees. Using Dayforce as its integrated HCM platform, the company aimed to improve data accuracy, employee access to information, and workforce planning while supporting a mostly Gen Z, hourly workforce with rising expectations for speed, transparency, and flexibility.

Dayforce helped SPARC Group centralize payroll, benefits, workforce management, scheduling, and performance data into one system of record. The results included converting newly acquired brands to the new HCM system in under two months instead of the usual six, streamlining the merit cycle for 30,000 employees, and reducing manual work and integration effort. With Dayforce, SPARC Group also improved communication, scheduling visibility, and decision-making with real-time data.

SPARC Group

Mauricio Merizalde

Director of Compensation and HRIS