Case Study: Guitar Center achieves 1,000% ROI and boosts productivity while cutting labor costs with Dayforce

Guitar Center - Customer Case Study

Guitar Center, the U.S.-based music retailer with about 290 stores and 9,000 in-store employees, needed a scalable way to manage scheduling, payroll and compliance while preserving its high-touch customer experience. Before 2010 the company relied on manual, Excel-based scheduling and antiquated time systems that consumed managers’ time and caused payroll inaccuracies.

Guitar Center implemented Dayforce for time and attendance, advanced scheduling, task management and employee self‑service, automating routine work and freeing managers to focus on strategy. The system enabled granular, metrics-driven staffing, improved payroll accuracy and productivity, reduced labor costs, and delivered more than a 1,000% ROI in a 2014 study, alongside reliable Ceridian support.

Guitar Center

Alex Khamudis

Senior Manager of Store Labor and Retail Analytics