Case Study: Crescent Bank boosts employee financial well‑being and halves payroll time with Dayforce

Crescent Bank drives workforce financial well-being

Crescent Bank, a New Orleans–based lender that has provided subprime auto loans for 30 years, employs about 300 full-time staff across multiple locations, with roughly half in a high-stress Dallas call center. The bank has long faced high turnover and employee financial stress—challenges that were amplified by the COVID-19 pandemic as many workers and their families experienced sudden financial pressure.

To address this, Crescent deployed Ceridian Dayforce (payroll/HR/time) and rolled out Dayforce Wallet to give employees real-time access to earned wages. Implementation was quick and included safeguards to prevent overdrafts; the broader Dayforce move also cut payroll processing time in half and saved about $40,000 annually. Early adoption and positive employee feedback—users reporting peace of mind and one-off emergency support—have strengthened recruiting and retention, giving Crescent a competitive edge as it plans future growth.

Crescent Bank

Stephen Notarianni

Chief Financial Officer