Case Study: Sunset achieves 27K monthly organic visitors in 6 months with daydream's programmatic SEO

Sunset - Customer Case Study

Sunset, founded in 2023 by Brendan Mahony, helps venture-backed founders manage shutdowns—returning unused capital, selling assets, and dissolving companies. As a tiny, niche startup with low domain authority and limited internal resources, Sunset needed to build trust and visibility through content but found traditional agencies too expensive and slow, so they turned to daydream for an SEO solution.

daydream implemented a programmatic SEO strategy focused on a “Layoff Tracker” template targeting long‑tail keywords (e.g., “Robinhood layoffs,” “Zoom layoffs”), producing 1,450+ pages. Within six months Sunset went from virtually zero organic traffic to 27,000+ monthly organic visitors, hundreds of thousands of search impressions, top‑3 rankings for many target queries, and earned reputable backlinks (including Axios), boosting authority and ongoing growth.

Sunset

Brendan Mahony

Founder and CEO