Case Study: Ferrara boosts Funables sales and awareness with Day One Agency

Ferrara boosts sales 0.1% with Day One Agency

Day One Agency partnered with Ferrara to reinvigorate a newly acquired fruit snack brand. The challenge was to create a new name and meaningful brand identity, develop a creative platform to appeal to parents, and launch it with a major moment to drive awareness and sales.

The solution from Day One Agency was the creation of the Funables brand. They launched it with a campaign that featured children's imaginative stories brought to life by an artist, supported by custom content, influencer collaborations, and paid media. The results were highly successful, exceeding sales growth goals with 10.1% growth, achieving 40.6% overall awareness against a 35% goal, and beating the category benchmark for brand recall.

Ferrara