Case Study: YMCA of the North Shore boosts member engagement with Daxko

How New Technology Elevated This YMCA’s Member Engagement

The YMCA of the North Shore needed a better way to understand its diverse community, improve member communication, and modernize its registration process for families in its Early Learning Program. It partnered with Daxko and Daxko Engage to get deeper insight into member needs and replace manual tools like Google Sheets, manual data entry, and ePay forms with a more streamlined approach.

Daxko implemented automation and sub-rosters to simplify communication and enable online registration for the first time. The results included a smoother experience for parents, reduced administrative work for staff, and a measurable boost in adoption: 75% of parents registered online this year, serving an organization that supports 1,000 to 1,200 children annually.

YMCA of the North Shore

Gerald MacKillop

Chief Operations Officer