Case Study: Boys & Girls Clubs of Northern Rhode Island increases program registrations 1,107% with Daxko

How BGC of Northern Rhode Island Increased Registrations 1107%

Boys & Girls Clubs of Northern Rhode Island, which serves more than 3,200 kids across two clubhouses, was struggling with an outdated, hard-to-navigate website that made it difficult for parents to register children for programs. The clunky user experience and manual forms created friction for staff and families, limiting the organization’s ability to fully support its community.

Daxko redesigned the club’s website with a more modern, user-friendly experience and streamlined registration tools, including easier account creation and program filtering. The result was immediate: within 30 days, membership joins rose 142%, childcare registrations increased 300%, and program registrations jumped 1,107% compared with the previous 30 days.

Boys & Girls Clubs of Northern Rhode Island

Erin Wood

Chief Developement Officer