Case Study: YMCA of Florida’s First Coast achieves nearly double quality member interactions — +3,000/month — with Daxko Engage (Daxko)

Changing Face-to-face Interactions at YMCA of Florida’s First Coast

The YMCA of Florida’s First Coast partnered with vendor Daxko when launching Daxko Engage to improve the quantity and quality of face-to-face member interactions. At launch the team logged interactions on under 3% of member check‑ins, so YMCA leadership set percentage-based goals to standardize expectations across branches.

Daxko’s Daxko Engage platform, supported by custom reports from Daxko Operations, enabled goal tracking, staff accountability, and targeted training (daily huddles, monthly updates, biweekly “Connections,” and peer-led branch coaching). As a result the YMCA raised logged interactions to nearly 6% of check‑ins—an increase of roughly 3,000 quality interactions per month—and has launched 14 new initiatives to expand member touchpoints.

YMCA of Florida’s First Coast

Kathy Cannon

YMCA of Florida’s First Coast