Case Study: Akron Area YMCA achieves C-level buy-in for staff engagement and retention with Daxko

Akron Area YMCA - Customer Case Study

Akron Area YMCA faced the challenge of getting its C‑level leadership more invested in staff and member engagement initiatives. In a daxko engagement webcast, Ken Hoyt, the YMCA’s Technology Director, explained how the association needed to connect engagement work to strategic retention goals to win executive support.

daxko’s webcast showcased a practical, data‑driven approach: measure current retention, translate 1–3% retention gains into member counts and financial impact, and tie those numbers back to the YMCA’s mission of touching more lives. By using these tactics, Akron Area YMCA secured “absolute support from the top,” giving leaders clear metrics to justify engagement programs and link them to tangible financial and mission outcomes.

Akron Area YMCA

Ken Hoyt

Technology Director