Case Study: SugaVida achieves premium wellbeing packaging with Davison Williams

SugaVida | Packaging Design

SugaVida, a wellbeing brand, sought to reposition itself as a premium product and required new packaging to support this shift. The vendor, Davison Williams, was engaged to provide packaging design services for this project.

Davison Williams created bespoke illustrations for the packaging, showcasing the natural Palmyra Tree Blossom source and distinguishing each product flavor with unique artwork. The solution included a bright, authentic color palette and custom health symbols to clarify functional benefits. As a result, the new packaging was very well received and is now stocked at major retailers like Whole Foods and Planet Organic. The SugaVida founder praised Davison Williams for their support throughout the entire process.

SugaVida