Case Study: Jamie Oliver boosts convenience food sales with Davison Williams shopper marketing promotion

Jamie Oliver drives on-pack promotion with over 1,000 prizes with Davison Williams

The customer, Jamie Oliver, sought to develop an on-pack promotion to support their range of convenience foods. They engaged the vendor, Davison Williams, for its shopper marketing expertise to create a compelling campaign that would drive consumer engagement and sales.

Davison Williams implemented a purchase-led promotion featuring a dedicated competition site where entrants could instantly discover if they won a prize. The full promotion, including the technical rules, was created by the vendor. Supported by fixture aisle fins, digital 6-sheet advertising, and social media, the campaign ran in major retailers. The Head of Marketing praised Davison Williams for its strong creative thinking and campaign execution, which successfully drove promotional effectiveness.

Jamie Oliver