Case Study: Victorinox adds an emergency whistle to the Swiss Army Knife with Davison Design & Development

Victorinox re-invents the Swiss Army Knife with Davison in 9 steps

Victorinox, a manufacturer of the Swiss Army Knife, sought to innovate their product line by integrating a new emergency sounding device. They partnered with the vendor, Davison Design & Development, which utilized its proprietary Davison 9-Step Inventing Method to address this challenge.

Davison developed a new type of whistle that could be seamlessly integrated into Victorinox's existing production line. The solution was licensed, resulting in the creation of the Whistle Knife. As a result of this partnership, Victorinox was able to sell this new product, and the inventor collects royalties on each unit sold.

Victorinox