Case Study: Oriflame achieves 200% sales growth with Davel Creative Agency's WAUNT integrated marketing campaign

Oriflame reaches 500,000 people in 2 months with Davel Creative Agency

Davel Creative Agency partnered with Oriflame to launch its new WAUNT skincare line for the female Gen Z audience in Armenia. The customer faced the significant challenge of entering a market dominated by a longstanding competitor, K Beauty, and needed to quickly establish WAUNT as a relevant and appealing choice for this demographic.

The solution implemented by Davel Creative Agency was a highly targeted social media campaign leveraging popular local TikTok influencers. By collaborating with top content creators and developing relatable content that reflected the Gen Z lifestyle, the campaign successfully reached over 500,000 people. Davel Creative Agency's strategy resulted in over 2 million impressions and a 200% increase in sales, completely selling out the WAUNT product line in Armenia.

Oriflame