Case Study: Kelley Connect achieves faster onboarding, increased revenue, and Microsoft 365 data protection with Datto SaaS Protection

How Kelley Connect Drives Business with Datto Saas Protection

Kelley Connect, a Pacific Northwest MSP founded in 1974 and a Datto Blue Diamond partner, faced a common challenge as clients moved to remote work and Microsoft 365: customers didn’t understand where their SaaS data lived or the risk of loss and therefore didn’t see the value in backup. That knowledge gap threatened Kelley Connect’s ability to standardize offerings, scale operations, and protect clients who assumed vendors like Microsoft fully covered their data.

Kelley Connect addressed it by packaging Datto SaaS Protection into its standard solution, using Datto’s sales and marketing resources and a short partner disclaimer to create urgency. Bundling M365 licensing with Datto backup—an affordable, easy-to-deploy solution supported by Datto—reduced price objections, captured licenses, accelerated onboarding, built client trust, and drove top-line revenue while enabling Kelley Connect to scale and sell additional services.

Kelley Connect

Mark Tschetter

Director of IT Services