Case Study: Trivago achieves a global single source of marketing truth with Datorama

trivago unifies all marketing channels, creating a global single source for cross-departmental insights

trivago, a leading global hotel search platform, faced fragmented marketing and booking data across Display, Brand, and Content teams that forced marketers to spend most of their time on manual data preparation and cleansing. To create a single source of truth and scale analytics, trivago engaged Datorama to build an AI-powered marketing intelligence platform using TotalConnect, the API Connector Library, and Datorama’s dynamic marketing data model.

Datorama automated integration and harmonization of internal and external data, enabling daily ROAS reporting at country, campaign and ad-group levels, faster onboarding of sources (Nielsen from 2–3 weeks to daily), and near-real-time feeds. The implementation saved the Display team ~80 hours per day, cut content data prep from 9 hours to 5 minutes, reduced reporting errors by up to 15%, streamlined billing, and shifted teams from manual reporting to advanced analytics and faster time-to-insight.

Trivago

Tobias Schmidt

Global Performance Marketing – Technology