Case Study: Pernod Ricard achieves unified global marketing intelligence and in‑house programmatic control with Datorama

Pernod Ricard Implements Marketing Intelligence Platform, Gaining Unified Global View of All Marketing KPIs and In-House Programmatic Control

Pernod Ricard, the global wines and spirits conglomerate, faced fragmented reporting across dozens of brands, markets and channels and lacked a single, real-time standard of measurement. To centralise marketing KPIs and enable real-time optimisation across its decentralised organisation, Pernod Ricard selected Datorama’s Marketing Intelligence platform to bring all source systems and campaign data into one view.

Using a Datorama proof-of-concept, Pernod Ricard built standardised dashboard templates (aligned to the 5Cs) that consolidated spend, pacing and channel KPIs (reach, frequency, viewability, VCRs) and enabled in‑house programmatic control and live optimisation. The Datorama deployment delivered full data ownership and media transparency, measurable cost savings, global adoption of the APAC templates as the company standard, and a target to shift 50% of digital media buys to programmatic.

Pernod Ricard

David Scheepers

Digital Data & Media Manager