Case Study: News Xtend achieves improved campaign performance and productivity with Datorama

News Xtend Optimizes Campaign Performance and Productivity with Marketing Intelligence

News Xtend, the digital marketing arm of News Corp Australia that serves more than 1,000 SMBs, needed to optimize campaign performance and deliver tailored, transparent reporting at scale. Campaign managers were spending over 30 hours per week manually checking performance and struggled with inflexible dashboards, so News Xtend partnered with Datorama and its marketing intelligence platform to centralize and visualize campaign data.

With Datorama connecting 10+ sources (including Salesforce, Facebook, Google Analytics and AdWords), News Xtend deployed blended dashboards, a traffic-light pacing system, benchmark analytics and bulk-update tools from Datorama Professional Services. The solution saved the equivalent of two full-time roles, enabled campaign managers to serve 30% more customers, cut onboarding time by 50%, produced a 45% lift in NPS, 93% CSAT and 95% retention, and unlocked roughly 150 hours/month in potential savings — demonstrating clear ROI from Datorama.

News Xtend

Christopher Stobbs

General Manager, Operations & Technology