Case Study: Neo@Ogilvy achieves 80% faster, automated client reporting with Datorama

Neo@Ogilvy leverages marketing intelligence to automate client reporting across campaigns

Neo@Ogilvy, a global agency of more than 1,200 people across 40 offices, faced a fragmented reporting process while managing 150+ live campaigns for over 150 clients—spending roughly 20 hours a week manually producing and analyzing more than 400 reports. To address this, Neo@Ogilvy implemented Datorama’s Marketing Intelligence SaaS platform to centralize and standardize their campaign data.

Datorama integrated, normalized and automated cross‑channel reporting and attribution so Neo@Ogilvy can visualize performance at scale and match campaign data to sales on a weekly basis. The outcome: Neo@Ogilvy reduced manual reporting time by more than 80%, now processes billions of rows from 14 input streams each week, and delivers faster, scalable client reporting and optimization thanks to Datorama.

Neo@Ogilvy