Case Study: m/SIX achieves standardized, centralized global campaign reporting for Toyota, Lexus & Bridgestone Europe with Datorama

m/SIX provides standardized, centralized, and harmonized global campaign reporting for Toyota, Lexus, and Bridgestone Europe

m/SIX, the U.K.’s fastest‑growing media planning and buying agency, was tasked with centralizing and standardizing global campaign reporting for Toyota, Lexus, and Bridgestone Europe. Faced with fragmented campaign, sales, and brand‑health data across markets and stakeholder groups—and reporting scattered across Excel, PowerPoint, and Word—m/SIX engaged Datorama to deliver a single, transparent reporting solution.

Datorama implemented its cloud‑based marketing intelligence platform and standardized Datorama dashboards, streamlining 22+ data sources, creating eight user‑specific views, and providing automated live reporting across 16 markets. Within six months the solution harmonized data into 110 dashboards used by 400+ active users (6 billion data points), delivered real‑time visibility, saved the equivalent of up to 3 FTEs per market, and freed analysts to focus on insights and econometric modelling.

m/SIX

Alan Morrissey

Head of ROMI