Case Study: Forrester achieves $9.9M in three-year benefits and 25% conversion lift with Datorama

Measuring The Total Economic ImpactTM The Benefits Of Datorama

Forrester faced a fragmented, error-prone marketing analytics environment that relied on third‑party agencies and massive spreadsheets to aggregate data from 150+ sources. To address slow, manual data preparation and limited visibility into campaign performance, the organization evaluated Datorama and its SaaS Marketing Integration Engine (including TotalConnect and Mix) to create a single source of truth for reporting and analysis.

Datorama automated data integration, cleansing, modelling and self‑service reporting for roughly 80 users, freeing analysts to focus on insights. The vendor’s platform delivered measurable impact: about 2,600 analyst hours saved per year, a 25% lift in average campaign conversion rate (from 5% to 6.25% by Year 3), roughly 14% of digital/agency spend repurposed (over $1.8M saved in Year 3), and risk‑adjusted present‑value benefits of about $9.89 million over three years.

Forrester