Case Study: Land O’Lakes achieves data-driven brand transformation and measurable marketing ROI with Datorama

Measuring Brand Transformation With Land O’Lakes

Land O’Lakes, Inc., the farmer-owned cooperative behind the iconic butter brand, faced disconnected data, siloed teams, and limited analytics that made it hard to measure marketing value, personalize campaigns, and map customer journeys. To modernize their martech and create a single source of truth, Land O’Lakes partnered with Datorama (a Salesforce company) to harmonize disparate data and uplift their analytics.

Using Datorama to unify cross-channel data, Land O’Lakes gained a 360° view of customers, real-time insights to optimize messaging, and shared datasets across marketers, analysts, and agency partners — enabling collaboration and clear ROI measurement. That data-driven approach helped power the SHE‑E‑O campaign and delivered concrete results: 35M YouTube views, 27.7M ad video views, 100K engagements, 420M earned impressions (75M via social), a 70% increase in word‑of‑mouth awareness and a 10‑point improvement in purchase intent.

Land O’Lakes