Case Study: Mogo Interactive achieves scalable growth and holistic marketing-to-sales insights with Datorama Marketing Intelligence

Marketing Intelligence Empowers Mogo Interactive’s Growth with Scalable and Deeper Client Insights

Mogo Interactive, a North American digital marketing agency, was hampered by manual, spreadsheet-based reporting that consumed bandwidth and limited analytics maturity. To deliver consistent expertise across diverse clients and provide deeper analytics for advanced programs, Mogo Interactive selected Datorama’s Marketing Intelligence platform.

Working with Datorama, Mogo automated reporting and built internal and client-facing dashboards (channel-specific and multi-channel) that connect marketing performance to ticketing and customer segments. The Datorama implementation reduced time spent on check-in reports by 84.5%, produced 50 internal and 230+ live client dashboards, and supported rapid growth—942% client growth while scaling headcount from 20 to 50 (expanding clients from 24 to ~250)—enabling Mogo to scale services, tie media to sales impact, and grow their business.

Mogo Interactive

Jonathon Hunt

Director of Product and Technology