Case Study: L'Oréal achieves unified marketing measurement and automated reporting across 27 brands with Datorama

L'oreal - Customer Case Study

L'Oreal was managing multiple campaigns for 27 brands across two countries and a range of media channels, which produced disparate data streams that made it hard to understand long‑term performance. To solve this, they worked with Datorama, using Datorama’s patented Landing Zone and APIs to centralize web analytics, digital and offline media, sales data and PR buzz metrics into one place.

Datorama consolidated L'Oreal’s marketing data into a single platform, enabling rapid proof‑of‑concept setup, the definition of activity-level KPIs, real‑time alerts and automated reporting. As a result, L'Oreal improved how it measures and analyzes campaigns across 27 brands and 2 countries, freed teams from repetitive report production, and empowered media partners to focus on performance optimization and deliver better results.

L'Oreal

Christophe Eymery

Head of Digital