Case Study: Wasserman (Laundry Service) achieves 90% data automation and 75% time savings with Datorama

Laundry Service Maximizes Data Management and Measurement Efficiency with Datorama

Wasserman, which integrated full-service agency Laundry Service into its operations, struggled with a fully manual social media reporting process that required pulling siloed platform metrics into complex spreadsheets and macros. The analytics team needed an end-to-end solution to automatically pull, clean, and organize social media data, and selected Datorama to solve that challenge.

Datorama now aggregates data from platforms like Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat, Apple Ads and Kochava and feeds it into Tableau to create a unified marketing system of record. Using Datorama automated 90% of data integration and reporting and produced a 75% time savings for the seven analytics users, enabled interactive dashboards for pitches and benchmarking, and positioned Wasserman/Laundry Service to deliver faster insights and build new analytics products.

Wasserman