Case Study: Kepler Group achieves streamlined omni-channel reporting and faster, accurate campaign optimization with Datorama

Kepler Group - Customer Case Study

Kepler Group, a data-driven marketing agency, needed higher reporting standards and normalized views of multisource data to support granular campaign setup and true omni-channel optimization using its proprietary algorithms and decision rules. To address this, Kepler layered Datorama on top of its multisource data warehouse and integrated first-party CRM data to enable lifetime-value attribution for advertising channels.

Datorama standardized cross-channel reporting and centralized performance and LTV attribution, enabling Kepler analysts to predict platform under- or over-performance day-to-day and weeks ahead. As a core component of Kepler’s optimization stack, Datorama reduced time spent cleaning and merging data, accelerated campaign optimizations, drove broader internal adoption with multiple Datorama champions, and delivered clearer assessments of advertising yield.

Kepler Group

Nathaniel Kangpan

Vice President