Case Study: Ipsos achieves deeper brand-health insights and real-time, accurate reporting with Datorama

Ipsos Activates Survey Insights in Datorama, Deepening its Brand Health Analysis

Ipsos Connect Spain, the advertising research arm of Ipsos, needed to standardize and speed up delivery of complex, multi-source survey and media-tracking data that was previously processed manually and exposed clients to raw, hard-to-use outputs. To build an end-to-end data delivery and insights platform, Ipsos engaged Datorama and its Marketing Integration Engine SaaS platform.

Working with Datorama, Ipsos automated data onboarding and integrity checks, matched survey data with 100% accuracy, and used Datorama’s calculated measurements to create more than 60 custom KPIs and interactive dashboards. The Banco Sabadell pilot validated the approach: Ipsos now provides a centralized, real-time brand-health view that delivers faster, actionable recommendations—better segmentation insights, campaign optimization guidance, and clear competitive comparisons.

Ipsos

Toni Seijo

Country Manager