Case Study: Hughes Federal Credit Union achieves unified marketing intelligence and 10x faster reporting with Datorama

Hughes Federal Credit Union Effectively Unifies Marketing Intelligence with Datorama

Hughes Federal Credit Union, a member-focused Arizona credit union, struggled with marketing data scattered across Google Analytics, Google Ads, Facebook, spreadsheets and vendor PDFs, which made reporting slow and obscured the link between ad spend and new account openings. The team selected Datorama (integrating with Salesforce Marketing Cloud and implemented with partner AARIN, Inc.) to centralize marketing intelligence and create a single system of record.

Datorama consolidated dozens of channels into one real-time dashboard (including Google, Facebook, Salesforce Marketing Cloud, YouTube and local TV/radio ad reports), enabling accurate monthly board reports and selectable KPIs. As a result, reporting time has been reduced by roughly 10x, the team has clearer insight into ad spend and conversion performance, and Hughes is now able to optimize campaigns and work toward full ROI tracking by linking its account application platform — all driven by Datorama.

Hughes Federal Credit Union

Kerry Graham

Digital Marketing Manager