Case Study: Horizon Media achieves a self-sufficient, insight-driven analytics team with Datorama

Horizon Media Moves from Reporting Data To Insight-Driven, Strategic Recommendations

Horizon Media, the world’s fastest-growing privately held media services agency, faced a major hurdle: its Digital Analytics team was overwhelmed by manual reporting—cutting and pasting thousands of line items from multiple platforms into Excel—leaving little time to generate strategic, insight-driven recommendations. To rapidly onboard eight new advertisers and scale reporting, Horizon turned to Datorama and its marketing analytics platform and APIs to automate data retrieval and normalization.

Datorama implemented automated API-based data ingestion, normalization and daily refreshes, and provided training and strategic guidance so Horizon’s analysts could integrate, organize and visualize data themselves. The result: a consistent onboarding process, attractive interactive dashboards and automated reports covering 130 data streams (ad server, social, mobile, video, viewability, etc.) that update daily, faster client-facing insights, stronger trust from advertisers, and analysts freed to focus on optimization and strategic recommendations.

Horizon Media

Donald Williams

Chief Digital Officer