Case Study: DWA scales its global client base and cuts reporting time by 45% with Datorama

DWA Establishes a Global Marketing Intelligence Platform to Expand their Client Base and Conduct Deeper Analyses

DWA, a global media and marketing agency focused on B2B technology clients, faced the challenge of unifying analytics and reporting across its international offices. Tasked with integrating first- and third-party data from display, social, programmatic, search, web analytics, CRM and email, DWA needed automation, consistent visualizations and streamlined global processes—so they engaged Datorama’s marketing intelligence platform to centralize data and standardize reporting.

Working with Datorama, DWA implemented a unified global reporting system, integrated all data sources, and aligned naming conventions and reference tables so teams could own deployment, QA and maintenance. The Datorama implementation brought measurable impact: within a year all accounts were onboarded, report production time fell by 45%, the average number of weekly reports managed rose 95%, and the team reclaimed 2,000+ hours per year—enabling deeper analyses, more clients, higher engagement and faster insights.

DWA

Mollie Parker

Director of Analytics and Tech Ops