Case Study: Dentsu Data Services achieves 80% faster client reporting and accelerated speed-to-insight with Datorama

DDS Sweden uses Datorama to increase client speed to insight and speed to value

Dentsu Data Services, a leading Swedish consultancy in martech, data intelligence and analytics, faced slow, manual processes for connecting disparate client sales and marketing data, extracting insights, and reporting campaign performance. To increase speed to insight and speed to client value, Dentsu Data Services turned to Datorama and its Marketing Intelligence and Analytics Platform for a single, centralized marketing intelligence solution.

Datorama automated data connections, mapping and contextualization, enabled dashboard and report automation, and supported near real‑time campaign optimization and client communication. As a result, Datorama helped Dentsu Data Services achieve 80% faster client reporting, integrate 300+ data streams, and manage 6,000+ campaigns per year, dramatically reducing time-to-reporting and improving actionable insight delivery.

Dentsu Data Services

Oscar Jaderberg

Data & Solutions Architect