Case Study: Customedia achieves always-on reporting and 70% efficiency gains with Datorama

Customedia Engages Datorama Agency-Wide, Establishing Market Media Analytics IP Dominance and Drives ROI for Clients

Customedia, an independent boutique media strategy and planning agency, needed to move from static Excel sheets and cumbersome BI stacks to real‑time, always‑on marketing intelligence without heavy developer or IT consultancy costs. To solve this, Customedia engaged Datorama, using Datorama’s platform (including TotalConnect and APIs) to centralize and analyze evolving media and marketing data across clients.

Datorama quickly unified Customedia’s data into a single source of truth and delivered real‑time visualizations and client workspaces, connecting 50+ data sources within minutes. As a result, tasks that once took days now take minutes, manual data extractions fell by up to 70% (freeing ~30 hours/week), CTRs rose 32%, CPCs dropped 39%, CPA improved 27%, the team spends 25% more time on strategy, and Customedia’s client base grew ~20%—all attributed to Datorama’s solution.

Customedia

Richard Warwick

Head of Analytics