Case Study: Clue Digital achieves 400% revenue growth and 60% media cost reduction with Datorama

Clue Digital Drives Growth for Clients with Services Founded in Intelligent Marketing and Analytics

Clue Digital, a digital advertising agency founded in 2018, needed a single source of truth to scale its services and reduce manual reporting as it grew from a four-person startup. To unify hundreds of marketing and operational data sources (Google, Facebook, DSPs, CRM, POS) and better manage campaign and internal financial/operations data, Clue Digital partnered with Datorama and its cloud-based marketing intelligence platform.

By using Datorama to harmonize, visualize, and ingest client and internal data — including Datorama’s Media Cost Center and Data Lake — Clue Digital automated daily campaign reporting and gained a holistic view of performance. With Datorama, Clue reduced client media costs by 60%, outperformed client KPIs by 151%+, achieved 95% client retention, grew revenue by 400%, and increased average deal size by 200%.

Clue Digital

Joshua Alvernia

Co-Founder and Chief Executive Officer