Case Study: Bully Pulpit Interactive achieves real-time cross-channel analytics and automated reporting with Datorama

Bully Pulpit Interactive - Customer Case Study

Bully Pulpit Interactive, an agency managing campaigns across diverse industries—including time-sensitive political clients—struggled with labor-intensive, multi-platform reporting and a lack of real-time KPI visibility. To centralize data and speed decision-making, BPI adopted Datorama’s analytics platform and dashboarding capabilities.

Datorama delivered client-specific, real-time dashboards and automated cross-channel reporting (combining DFA, Facebook, AdWords, Bing, Twitter, video views and custom data), which eliminated hours of manual Excel work and enabled reporting the day after a campaign launches. The solution drove organization-wide adoption—“nearly our entire organization interacts with Datorama”—and improved granular cost calculations and campaign ROI.

Bully Pulpit Interactive

Michael Schneider

Managing Director