Case Study: AKQA achieves faster insights and major media efficiency gains with Datorama

AKQA Leverages Datorama to Drive Efficiency and Value Across Campaigns

AKQA, a global design and innovation agency, faced fragmented, high-volume marketing data that forced analysts to spend excessive time cleaning and QA-ing instead of finding insights. To gain a holistic view of media planning and speed decision-making, AKQA turned to Datorama, deploying Datorama’s Media Cost Center (MCC) and Einstein Marketing Insights (EMI) to automate data harmonization and insight generation.

Datorama ingested AKQA’s client data into a single system of record, used MCC to connect planned and delivered data and calculate actualized costs, and used EMI to surface AI-driven campaign insights. The results included 20% time savings for the analytics team from EMI, an average 70% time savings per report across seven recurring reports via MCC, management of 12 brands and 400+ campaigns (35M+ rows), ingestion of 66 media plans per quarter, and ongoing cost recoveries by identifying fraudulent or non-viewable inventory—improving inventory quality and client ROI.

AKQA

Camila Bonfante Pereira

Analytics Lead