Case Study: Adviso achieves 50% reduction in manual reporting and scalable marketing intelligence with Datorama

Adviso Activates Datorama to Deliver Marketing Intelligence and High Impact Results Across All Clients

Adviso, a digital marketing agency of more than 75 web experts, faced slow, fragmented reporting: campaign data lived in spreadsheets across search, display, paid social, video and more, with no unified KPI framework or timely insight to optimize live campaigns. To move from manual preparation to always-on reporting and pacing, Adviso selected Datorama’s marketing intelligence platform, leveraging its API connectors and AI-powered TotalConnect.

Datorama built a centralized marketing intelligence solution for Adviso—automating data integration, modeling, visualization and root-cause diagnostics so campaign managers get real-time optimization guidance. The implementation cut manual reporting time by 50%, enabled a 200% increase in average weekly client reports managed, and delivered a 30–40% uplift in time spent on client strategy and optimization, giving Adviso scalable KPI frameworks, faster onboarding and deeper analytics thanks to Datorama.

Adviso

Roger Kamena

Director of Media and Data Science