Case Study: Chilly’s achieves 2M monthly users and global e‑commerce scalability with DatoCMS

How Rotate° built a 2M users a month e-commerce for Chilly’s

Chilly’s, a global lifestyle brand selling across 35+ markets, needed a stable, infinitely scalable e‑commerce platform to support explosive growth without the burden of database, server and security management. Rotate° partnered with DatoCMS, adopting a Content-as-a-Service, CDN-backed and serverless approach to avoid monolithic infrastructure and ensure fast, secure content delivery worldwide.

Using DatoCMS, Rotate° built a distributed, serverless architecture with dynamic layouts and a single content hub for multi-currency, multi-language storefronts. The DatoCMS-powered solution now serves about 2,000,000 users a month (peaking at 125,000 concurrent users), delivers real-time performance and one store for 35 countries, and produced significant uplifts in key metrics (+134% and +166% in reported improvements), while removing the need to prepare for traffic spikes.

Chilly’s