Case Study: WPP fuels creative data-driven growth with data.world

WPP - Customer Case Study

WPP, the world’s largest advertising firm, needed a better way to find, curate, and share data across a highly distributed global organization. To overcome data silos and support its digital transformation and AI ambitions, WPP turned to data.world for a connected knowledge platform built on data catalog and data management capabilities.

With data.world’s knowledge-graph architecture and generative AI features, WPP unified data with related code, people, case studies, and other knowledge assets to improve discovery, metadata enrichment, and natural-language search. The result was stronger collaboration and creativity, with more than 1,500 active users, adoption across 70% of WPP agencies, and six in 10 users re-engaging each month, helping WPP win more deals and build a scalable foundation for future AI use cases.

WPP

Vipul Parmar

Global Head of Data Management