Case Study: WPP boosts data discovery and creative innovation with data.world

WPP boosts data adoption with data.world across 70% of agencies

WPP, the world's largest advertising firm, faced significant challenges with data silos across its vast global operations, making it difficult for its teams to find, share, and use data effectively. This hindered collaboration and innovation, preventing the company from fully leveraging its data assets to stay ahead of competitors. To address this, WPP partnered with data.world to implement its data catalog platform built on a knowledge-graph architecture.

The solution from data.world centralized WPP's diverse data resources, enabling powerful data discovery and integration. By augmenting the platform with generative AI, WPP streamlined metadata enrichment and empowered users with natural language search. This led to widespread adoption, with over 1,500 active users and 70% of WPP's agencies actively using the platform. The results included a significant increase in deals won and the fostering of a strong culture of collaboration and data-driven innovation across the organization.

WPP