Case Study: Associated Press doubles customer reach and data production with data.world

How the Associated Press puts data journalism in the heart of local newsrooms

The Associated Press, an independent not‑for‑profit news cooperative serving publishers worldwide, faced a challenge getting its data into the hands of the right people: datasets were scattered, hard to find, difficult to connect to analysts’ tools, and AP was spending significant cost and resources building infrastructure to distribute and support data. To solve this, AP partnered with data.world and its unified data platform to deliver a scalable, integration-ready data subscription service to members.

On data.world AP consolidated and prepped story‑rich, vetted datasets (with ready‑to‑use SQL queries, alerts, and access controls), making data easy for both technical and non‑technical newsroom users to discover and use. The result: AP doubled its data production, more than doubled customer reach, gave 300+ organizations instant pilot access, saw datasets queried over 5,000 times, consolidated its tech stack, cut support and data‑cleaning time, and accelerated time‑to‑publication — all enabled by data.world.

Associated Press

Troy Thibodeaux

Data Journalism Editor