Case Study: Mirum, a global digital experience agency, achieves reusable, scalable data projects for worldwide teams and clients with data.world (modern data catalog)

How Mirum made data projects reusable for their employees worldwide and all the clients they serve

Mirum, a 2,500‑person digital experience agency serving clients like Qualcomm and Mazda, relied on detailed “fingerprints” of every digital and offline placement but struggled with fragmented workflows: stakeholders exchanged spreadsheets and links by email, slowing analysis and risking loss of innovations. To make their analytics faster, more reusable, and easier to share across teams and clients, Mirum enlisted data.world and its modern data catalog/platform to centralize and surface their metadata and analyses.

data.world built out Mirum’s data catalog, integrated many data sources into a single source of truth, and connected four gap‑filling apps to support source tracking, A/B testing, automation, and reporting. The implementation enabled 30+ cross‑disciplinary stakeholders to collaborate in data.world, produced faster documentation and automated workflows, and documented 16 transferable data‑driven delivery use cases—making Mirum’s data projects more discoverable, reusable, and impactful for employees and clients.

Mirum

Amanda Seaford

Chief Executive Officer