Case Study: Douglas achieves rapid online assortment expansion (97 new brands, 18% more SKUs) with DataWeave

Douglas - Customer Case Study

Douglas, a leading European premium beauty platform with over 2,400 stores, wanted to accelerate its “Digital First” push by expanding its online assortment of 100,000+ products to become the region’s one-stop beauty destination. To accurately identify product, brand, price and SKU gaps versus competitors and avoid slow manual checks, Douglas engaged DataWeave and its AI-powered assortment analytics/Assortment Intelligence capabilities.

DataWeave applied AI-driven product taxonomy normalization and an intuitive dashboard to compare Douglas’ catalog against five competitors, delivering actionable insights in weeks. In six months Douglas launched 97 new brands (a 13% increase), added 18% more SKUs among existing brands, and saw online revenue rise by 2% from those additions — all enabled by DataWeave’s platform.

Douglas

Emre Coskun

Business Development Manager