Case Study: Adidas LATAM achieves 38.6% sales volume growth with DataWeave's AI-powered Pricing Intelligence

Adidas - Customer Case Study

Adidas LATAM, expanding its D2C presence across Argentina, Brazil and Mexico, needed to optimize competitive pricing and drive full‑price sell‑throughs for products exclusive to its site. To avoid manual benchmarking at scale, the Adidas team engaged DataWeave and its AI‑powered Pricing Intelligence platform to identify overpriced and underpriced SKUs and monitor competitor pricing in real time.

DataWeave used AI product‑matching and daily pricing dashboards to benchmark ~6,000 Reebok and Adidas SKUs across 24 retailers, delivering matches for ~60% of items with >95% accuracy within a month. With DataWeave’s insights and country‑specific dashboards, Adidas LATAM acted on an average of 35% of price‑change opportunities and achieved a 38.6% average growth in sales volume across the three countries (price‑change uptake: Argentina 41%, Brazil 22%, Mexico 43%).

Adidas